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Design that works.
Systems that scale.
Flashy gimmicks optional.

Design that works.
Systems that scale.
Flashy gimmicks optional.

Design that works.
Systems that scale.
Flashy gimmicks optional.

Welcome to Close Enough - where things work, look good, and somehow still launch on time.

Welcome to Close Enough - where things work, look good, and somehow still launch on time.

We do digital product design.

We do digital product design.

We're all about a no-nonsense, tailor-made approach to design. Forget cookie-cutter solutions. Here, we dive into our toolbox to find exactly what your project needs. It’s about crafting digital experiences that fit your product and people, just like a custom-made suit.

Flash? Optional. Utility? Required.

Flash? Optional. Utility? Required.

Flash? Optional. Utility? Required.

01/04

Product Discovery

How We Do It

Product Discovery at Close Enough isn't a phase - it’s your foundation. We dig in deep to uncover real user needs, market dynamics, and what your product is actually supposed to do. It's part detective work, part digital archaeology. We don’t just gather data. We challenge assumptions, define the problem right, and get your project pointed in the right direction before anything gets built.

Techniques

  • Stakeholder interviews

  • User interviews

  • Competitor analysis

  • Heuristic evaluation

  • Jobs-to-be-Done (JTBD)

  • Problem framing workshops

  • Value proposition mapping

  • Feature audits

  • Proto-personas

  • Opportunity mapping

couple sitting on the dining table

01/04

Product Discovery

How We Do It

Product Discovery at Close Enough isn't a phase - it’s your foundation. We dig in deep to uncover real user needs, market dynamics, and what your product is actually supposed to do. It's part detective work, part digital archaeology. We don’t just gather data. We challenge assumptions, define the problem right, and get your project pointed in the right direction before anything gets built.

Techniques

  • Stakeholder interviews

  • User interviews

  • Competitor analysis

  • Heuristic evaluation

  • Jobs-to-be-Done (JTBD)

  • Problem framing workshops

  • Value proposition mapping

  • Feature audits

  • Proto-personas

  • Opportunity mapping

couple sitting on the dining table

01/04

Product Discovery

How We Do It

Product Discovery at Close Enough isn't a phase - it’s your foundation. We dig in deep to uncover real user needs, market dynamics, and what your product is actually supposed to do. It's part detective work, part digital archaeology. We don’t just gather data. We challenge assumptions, define the problem right, and get your project pointed in the right direction before anything gets built.

Techniques

  • Stakeholder interviews

  • User interviews

  • Competitor analysis

  • Heuristic evaluation

  • Jobs-to-be-Done (JTBD)

  • Problem framing workshops

  • Value proposition mapping

  • Feature audits

  • Proto-personas

  • Opportunity mapping

couple sitting on the dining table

01/04

Product Discovery

How We Do It

Product Discovery at Close Enough isn't a phase - it’s your foundation. We dig in deep to uncover real user needs, market dynamics, and what your product is actually supposed to do. It's part detective work, part digital archaeology. We don’t just gather data. We challenge assumptions, define the problem right, and get your project pointed in the right direction before anything gets built.

Techniques

  • Stakeholder interviews

  • User interviews

  • Competitor analysis

  • Heuristic evaluation

  • Jobs-to-be-Done (JTBD)

  • Problem framing workshops

  • Value proposition mapping

  • Feature audits

  • Proto-personas

  • Opportunity mapping

couple sitting on the dining table

02/04

UX Research & Design

02/04

UX Research & Design

02/04

UX Research & Design

02/04

UX Research & Design

03/04

UI Design & Prototyping

03/04

UI Design & Prototyping

03/04

UI Design & Prototyping

03/04

UI Design & Prototyping

04/04

Product Management

04/04

Product Management

04/04

Product Management

04/04

Product Management