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Design that works.
Systems that scale.
Flashy gimmicks optional.

Design that works.
Systems that scale.
Flashy gimmicks optional.

Design that works.
Systems that scale.
Flashy gimmicks optional.

Welcome to Close Enough - where things work, look good, and somehow still launch on time.

REACH OUT

REACH OUT

REACH OUT

REACH OUT

SERVICES

We do digital product design.

We do digital product design.

We're all about a no-nonsense, tailor-made approach to design. Forget cookie-cutter solutions. Here, we dive into our toolbox to find exactly what your project needs. It’s about crafting digital experiences that fit your product and people, just like a custom-made suit.

Flash? Optional. Utility? Required.

Flash? Optional. Utility? Required.

Flash? Optional. Utility? Required.

01/04

Product Discovery

How We Do It

Product Discovery at Close Enough isn't a phase - it’s your foundation. We dig in deep to uncover real user needs, market dynamics, and what your product is actually supposed to do. It's part detective work, part digital archaeology. We don’t just gather data. We challenge assumptions, define the problem right, and get your project pointed in the right direction before anything gets built.

Techniques

  • Stakeholder interviews

  • User interviews

  • Competitor analysis

  • Heuristic evaluation

  • Jobs-to-be-Done (JTBD)

  • Problem framing workshops

  • Value proposition mapping

  • Feature audits

  • Proto-personas

  • Opportunity mapping

01/04

Product Discovery

How We Do It

Product Discovery at Close Enough isn't a phase - it’s your foundation. We dig in deep to uncover real user needs, market dynamics, and what your product is actually supposed to do. It's part detective work, part digital archaeology. We don’t just gather data. We challenge assumptions, define the problem right, and get your project pointed in the right direction before anything gets built.

Techniques

  • Stakeholder interviews

  • User interviews

  • Competitor analysis

  • Heuristic evaluation

  • Jobs-to-be-Done (JTBD)

  • Problem framing workshops

  • Value proposition mapping

  • Feature audits

  • Proto-personas

  • Opportunity mapping

01/04

Product Discovery

How We Do It

Product Discovery at Close Enough isn't a phase - it’s your foundation. We dig in deep to uncover real user needs, market dynamics, and what your product is actually supposed to do. It's part detective work, part digital archaeology. We don’t just gather data. We challenge assumptions, define the problem right, and get your project pointed in the right direction before anything gets built.

Techniques

  • Stakeholder interviews

  • User interviews

  • Competitor analysis

  • Heuristic evaluation

  • Jobs-to-be-Done (JTBD)

  • Problem framing workshops

  • Value proposition mapping

  • Feature audits

  • Proto-personas

  • Opportunity mapping

01/04

Product Discovery

How We Do It

Product Discovery at Close Enough isn't a phase - it’s your foundation. We dig in deep to uncover real user needs, market dynamics, and what your product is actually supposed to do. It's part detective work, part digital archaeology. We don’t just gather data. We challenge assumptions, define the problem right, and get your project pointed in the right direction before anything gets built.

Techniques

  • Stakeholder interviews

  • User interviews

  • Competitor analysis

  • Heuristic evaluation

  • Jobs-to-be-Done (JTBD)

  • Problem framing workshops

  • Value proposition mapping

  • Feature audits

  • Proto-personas

  • Opportunity mapping

02/04

UX Research & Design

02/04

UX Research & Design

02/04

UX Research & Design

02/04

UX Research & Design

03/04

UI Design & Prototyping

03/04

UI Design & Prototyping

03/04

UI Design & Prototyping

03/04

UI Design & Prototyping

04/04

Product Management

04/04

Product Management

04/04

Product Management

04/04

Product Management

THE WORK WE ENJOY

Joining forces with industry disruptors

Joining forces with industry disruptors

Are you building something ambitious enough to scare your investors? Perfect. That’s where we come in. Close Enough isn’t just a design partner, we’re your early-stage clarity crew.

We help you set the groundwork before growth gets messy: aligning vision, users, and product direction to make your next stage easier to scale, ship, and sell.

OUR SPECIALTY

Digital Transformation

Digital Transformation

Whether you're dragging legacy systems into this decade or building new internal tools that don’t suck, we bring structure, sanity, and polish to complex product ecosystems.

From B2B platforms and enterprise dashboards to internal workflows and dusty UX debt, we specialize in turning confusing into usable, and slow into streamlined.

We don’t just give your platform a facelift. We make it work harder and smarter.

We don’t just give your platform a facelift. We make it work harder and smarter.

We don’t just give your platform a facelift. We make it work harder and smarter.

FUTURE FOCUS

Fintech and Beyond

Fintech and Beyond

Fintech isn’t new to us. We’ve worked in crypto, insurance, compliance-heavy web apps, and onboarding flows with more edge cases than most teams want to admit.

We’re interested in what’s next: whether that’s embedded finance, AI-backed tools, or better ways to explain APR to actual humans.

We simplify the complex stuff, so you can launch with confidence, not guesswork.

We simplify the complex stuff, so you can launch with confidence, not guesswork.

We simplify the complex stuff, so you can launch with confidence, not guesswork.

© Close Enough Design Co. 2025.